Alex Born, Founder
Armed with a music degree, an electronic engineering degree, constant playing experience, and having taught over ten thousand private lessons, Alex Born wanted to make a modern guitar school so he started Rockwell.
After five years of teaching guitar to 30-55 students per week, he developed teaching techniques and methods that many teachers never have the volume to experiment with. Some of them are:
- Starting with students' musical passions and mixing in fundamentals as needed
- Being relevant and accessible online and in social media
- Having teachers that are excellent communicators, rather than great players with no social skills
- Being punctual and organized