Alex Born, Founder

Our Founder, Alex Born

Our Founder, Alex Born

Armed with a music degree, an electronic engineering degree, constant playing experience, and having taught over ten thousand private lessons, Alex Born wanted to make a modern guitar school so he started Rockwell.

After five years of teaching guitar to 30-55 students per week, he developed teaching techniques and methods that many teachers never have the volume to experiment with. Some of them are:

  • Starting with students' musical passions and mixing in fundamentals as needed
  • Being relevant and accessible online and in social media
  • Having teachers that are excellent communicators, rather than great players with no social skills
  • Being punctual and organized